design

+ time

= motion

graphics

timing

light
medium
heavy

Same distance, different time. Duration is weight.

easing

Nothing real moves at a constant speed.

anticipation

1 wind up2 action3 settle

Wind up first, so the move reads.

squash &

stretch

rigid
soft

Deform with speed. Keep the volume.

Every cut lands on a beat.

claude ai

Design that moves through time.

motion graphics in 15 seconds